Instagram new AI video editing feature teased: changes background, your outfits and more | Tech Tips
Instagram seems to be bringing new improvements for content creators. The platform has now announced a new AI video editing feature, which is claimed to allow creators to play around with every aspect of the video with just a simple text prompt. The company expects to bring the feature to the public next year.
Instagram AI video editing
- The new AI video editing feature will be powered by Meta’s Movie Gen AI model.
- Instagram’s head Adam Mosseri has shared a glimpse of the early research models to show its capabilities in action.
- The feature seems to have the ability to alter the outfit, change the background, add jewellery, and much more. It could even change the Adam into a felt puppet.
- From the teaser video, the feature seems to be doing a pretty good job of making the changes and enhancements look very natural and the transitions also appear smooth.
- While the exact timeline is not revealed, some of these features will be rolled out in 2025. The company may expand the list of possibilities within the feature gradually.
- Instagram’s new AI video editing feature will take head-on with the competition like the Adobe Firefly, which is already quite popular in the text-to-video editing segment in the Premiere Pro application.
Separately, Instagram recently announced a ‘trial reels’ feature in a move to encourage creators to experiment with different types of content. This according to the social-media giant will help creators better understand what type of content works for them based on reactions from non-followers. If the reel is received positively or is working for them as per expectations, it will then be shared with followers. However, the company hasn’t specified the eligibility to use this feature.
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