POCO aims to expand its offline footprint in India next year to increase its sales volume and market share | Tech Tips
POCO is aiming to expand its presence in the offline market in India next year, as per a report by ET Telecom. The Xiaomi sub-brand has always sold its smartphones exclusively through Flipkart since its inception in 2018 in the country. This year, POCO started making its phones available from another e-commerce giant Amazon. Recently, Vivo’s sub-brand iQOO also shifted its strategy by entering the offline retail space.
POCO to expand its offline market
- In an interview with ET Telecom, POCO India’s Country Head, Himanshu Tandon stated that the brand is aiming to grow its sales volumes in double-digits and compete with the top five players in the market.
- To achieve this, POCO is working on expanding its strategy of making its smartphones available beyond e-commerce platforms.
- Thus the Xiaomi sub-brand looks to enter the offline brick and mortar channel in 2025 to sustain the ambitious sales numbers and capture a double-digit market share.
- Tandon added that POCO has reached to the sixth spot from 10th in the smartphone market by growing more than 110 percent in the last two years.
- As per the report, the brand has partnered with Jio for distribution in the offline or mainline space.
- At the moment, 70 percent of POCO’s sales are through the online channel whereas the rest 30 percent come from offline retail.
- Per IDC’s smartphone market report for the third quarter of this year, POCO had a market share of 5.8 percent. It registered a 6.5 percent YoY growth for the corresponding quarter last year.
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POCO’s expansion in to the offline segment comes hot on the heels of All India Mobile Retailers Association’s call on ban of Chinese smartphone brands. AIMRA alleges that the companies have engaged in unfair trade practices by selling their goods on e-commerce platforms with deep discounting. As a result of this local businesses suffered losses along with potential tax losses for the government.
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