Indian tablet market jumps 128.8 percent YoY in Q2 2024, Samsung leads the segment: IDC | Tech Tips

The Indian tablet market sees a significant jump of 128.8 percent YoY by shipping 1.84 million units in Q2 2024, according to a new report from IDC. The tablet market also includes detachable and slate devices as well. Samsung led the market with a share of 48.7 percent in Q2 2024 as it topped the charts in both the commercial and consumer segments.

Indian tablet market witnesses growth

• The IDC report notes that a part of the significant growth can be attributed to the successful deal of the Uttar Pradesh education manifesto and the low shipments in the commercial segment in Q2 2023. 
• The slate tablet market grew by 178.1 percent YoY, while the detachable tablet grew by 23.6 percent YoY.
• The consumer segment grew by 27.5 percent YoY in Q2 2024 due to high vendor sell-in and strong demand during e-tail summer sales in May.
• The commercial segment grew by 279.7 percent YoY, with the education sector growing 455.1 percent YoY, while the enterprise segment grew by 52.5 percent YoY.

Top five on the market

Samsung: Samsung led the market with a share of 48.7 percent in Q2 2024. It topped in both the commercial and consumer segments, with shares of 54.1 percent and 38 percent, respectively. Samsung’s increased presence in public-sector education projects helped it reach strong numbers in the commercial segment. Its heavy inventory push targeting online sales aided the growth in the consumer segment.

Acer Group: Acer sits in the distant second, with a share of 23.6 percent in Q2 2024. The main focus in the commercial segment helped the brand reach 35.5 percent share, with a few key education projects.

Apple: Apple stood in third place, with a market share of 9.5 percent. The brand did well in both the commercial and consumer segments. They witnessed a growth of 9.8 percent YoY and 13.2 percent YoY, respectively. The growth in the consumer segment was driven by new launches and price cuts across older models.

Lenovo: Lenovo came in fourth place with a market share of 6.9 percent. It witnessed a decline of 2.8 percent YoY in Q2 2024. However, the consumer segment grew 46.4 percent YoY.

Xiaomi: Xiaomi settled in the fifth position with a 4.7 percent market share. The company saw a growth of 85.8 percent. The brand stood third in the consumer segment ahead of Lenovo, thanks to a share of 14.1 percent. IDC says Xiaomi focused on both offline and online channel stocking and targeted the entry-level market.